Gregg Lederman ’00S (MBA) Featured Guest at Alumni Event in NYC on October 3rd

The Simon School of Business is excited to host an alumni event in NYC featuring Gregg Lederman ’00S (MBA) as he highlights the Eight Principles in his new book Engaged! Outbehave Your Competition to Create Customers for Life.

Recently named one of the “30 Best Business Books in America” by Soundview Executive Book Summaries, attendees will learn how to define behaviors that power a branded experience.

Attendees will also learn how to use hundreds of powerful reminders to reinforce expectations and create a culture of accountability for consistently delivering the brand, and show real ROI by quantifying the branded experience and linking it to critical financial results.

Gregg received his MBA from the Simon School of Business, where he has been a professor teaching the Achieving Brand Integrity methodology since 2003. His work, along with the work of his team at Brand Integrity Inc. where he is currently the Managing Partner, has helped many of today’s “best places to work” companies such as Wegmans Food Markets, Erickson Retirement Communities, and the American Red Cross close the gap between their business strategies and employee behaviors needed to bring his strategies to life.  He is also a member of the National Speakers Association. Gregg resides in Rochester, NY, with his wife and three daughters.

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