Alumni Spotlight: Kevin Sheldon, MBA ‘04

Kevin Sheldon, MBA ‘04 Vice President of Audience Development  Equate Analytics

Kevin Sheldon, MBA ‘04
Vice President of Audience Development
Equate Analytics

Prior to my position with Equate Analytics, I was with AOL.  At both AOL and now Equate Analytics, I manage programs that drive visitors to top Internet brands such as Huffington Post and Techcrunch through marketing, partnerships, and best-in-class solutions to capture traffic from major sites like Google, Facebook, etc.

I was impressed with the analytic rigor of the Simon program and the team-based structure.  In addition I was excited to go to a top ranked program in the Upstate NY area which is where I grew up.

Simon has taught me critical thinking, problem solving skills, and using numbers to garner support for ideas.  The network has also been tremendously valuable.

My words of advice for prospective students considering Simon Business School:
An MBA is incredibly valuable, but make sure you have a clear goal for what you want to accomplish with it when finished, so you make the most of your time and money.  Also, I highly recommend taking on leadership opportunities while at Simon as it really helped in my professional development.

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