Why I Chose Simon

The following blog post was written by Benita Vaz, 2016 MS Marketing Analytics Candidate

It’s that time of the year when all B-School aspirants are eagerly waiting for positive replies from their dream schools. It reminds me of myself exactly one year ago when I had an email pop up in my account one morning that brought a broad smile to my face…it was my admit letter from Simon! Receiving B-School admission is probably one of the most rewarding moments of your life, as you feel proud of your achievements and gratified that all your hard work and efforts have finally paid off.

But what’s next? There’s a tough decision to make. After all, there’s a lot depending on your decision, and choosing a business school is not just about sending in your application to several schools and hoping to get into a good one, as many people do when applying for an undergraduate degree.

Benita Vaz, 2016 MS in Marketing Analytics Candidate

Benita Vaz, 2016 MS in Marketing Analytics Candidate

In my time as a prospective student, I remember being concerned about getting to know people in such a large setting. Moreover, being an international student, I was unsure of how to go about networking with students and faculty to gauge whether I was making the right choice. My uncertainty disappeared after I attended Scholarship Weekend in February of last year. During that visit to campus I realized that Simon was the B-School for me.

At Scholarship Weekend I had the chance to participate in a case study competition and work in teams with students from all around the world with different academic and professional backgrounds. Apart from the classroom learning, I wanted to be able to work in a diverse setting. Given the mix of international students at Simon, I was sure to build a huge network with people coming from different cultures and thought processes, which I knew would contribute in a great way to my graduate school experience.

I also had a chance to closely interact with the current students at Simon. They came across as super intelligent and confident business professionals who were completely ready to take on challenges in the business world. They were very friendly and warm and were more than willing to guide me on the steps I would need to take to reach my career objectives. I immediately felt connected with them.

During that weekend I learned the importance of self-branding and how a Simon education equips students to stand out as confident and intelligent candidates to potential employers.

I learned about the numerous clubs, expos, and networking events at Simon, which help students get deeper insight into various industries to inform career choices. These activities also give students the platform to demonstrate their leadership skills and refine their networking abilities, which are some of the most important talents to possess to excel as a manager.

One of Simon’s unique features is its highly quantitative-based curriculum. The coursework is heavily focused on analytics, which is a skill set that has a growing demand in almost every industry. Companies have an increasing need for general managers who can partner effectively with “quants” to ensure that their work yields better strategic and tactical decisions, given the peaks and troughs the global economy has been witnessing of late. The Simon curriculum is perfectly designed to cater to the needs of such a market.

After completing my bachelor’s degree in chemical engineering and working as a process engineer in the oil industry for three years, I wanted to take my career a step further. I was looking at transitioning into an analytical role within the oil industry where I could pair my technical knowledge with the management skills that I would acquire in B-School. And so, after carefully scrutinizing my list and keeping my career objectives in mind, I chose Simon Business School.

From the curriculum to the Simon community, everything was in alignment with my career goals, and as an intern with one of the leading names in the energy consulting business, I feel extremely happy about the decision I made a year ago!


Effective for the 2015-2016 academic year, Simon’s MS in Marketing Analytics and MS in Business Analytics are designated Science, Technology, Engineering, and Math (STEM) programs, under the U.S. Department of Homeland Security.

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