Watch: Recent Graduate Perspectives – MS in Marketing Analytics

Andrea Pinto Payares and Jingpeng (Susan) Ai, members of the MS in Marketing Analytics Class of 2019, had varying reasons for choosing Simon, but it was the right fit for both of them. In particular, they found value in the optional internship track, which allows students to extend the program to strengthen their résumés and gain professional experience before heading into their full-time roles. As Andrea puts it, an internship is “kind of an interview process—you’re interviewing them to see if you believe they are a good fit, and they’re also seeing if you’re a good fit.”

An MS in Marketing Analytics from Simon will teach you strategies and skills, including R programming, to make you the go-to person for evidence-based information, insights, and answers.

Jingpeng.Ai '19 (MSMA)_play

If you’re interested in learning more about our MS in Marketing Analytics program, I encourage you to attend our MS in Marketing Analytics Information Session webinar on October 7 at 9:00 a.m. EDT. In this interactive session, you’ll hear from a panel of Simon staff dedicated to helping our marketing analytics students succeed and current students just beginning their Simon careers.

Additionally, our Round 1 application deadline—October 15—is quickly approaching, and we hope to receive your application soon! If you have any questions, please contact us at or (585) 275-3533. 

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