Tag: "Simon"

Simon’s Annual NYC region Corporate Tour Event

By: Anthony Garrison, ’13 MBA

Q: What happens when you combine a 108-time Pulitzer Prize winning newspaper company, the world’s third largest consumer goods company, the world’s second largest pharmaceutical company in sales, two leading companies in digital marketing and ROI measurement, and the most famous domestic PSA/non-profit agency into one tour?

A: A typical experience at the Simon School of Business with the Simon Marketing Association (SMA) Corporate Tour event held annually in the NYC region.

Each year, SMA travels to the NYC area with 20-25 students to visit successful companies championing innovation and smart marketing strategies.  Several of these companies recruit talent from Simon, and others are committed to the excellence in education Simon espouses.  Many Simon students will go on to be brand managers at these and other leading CPG, OTC, and service companies.  The tour is designed to broaden students’ exposure to marketing in various industries and across multiple functions.  And this year we added the Ad Council and AT&T AdWorks to our itinerary, increasing the impact of the tour for all those involved.

On Day 1 of the trip, students sat down with top executives at The New York Times in a boardroom overlooking Manhattan to discuss the print industry in the 21st century.  After exploring the integral relationship between 161 years of brand equity development and digital technologies for their corporate strategy moving forward, students heading uptown to AT&T AdWorks.  Following a lab tour, students engaged with AT&T employees on topics ranging from cross-platform marketing strategies to Big Data.

Day 1 was concluded with a visit to two companies striving for high-impact campaigns, the Ad Council and the Undertone Network.  Both have launched successful campaigns ranging from Smokey the Bear and Feed the Pig to COVERGIRL Flipstick and Ford F-150 trucks.  Students explored the nature of campaign building and digital marketing strategies in an increasingly congested advertising world.

Day 2 began with a kitchen tour at Unilever, followed by presentations and panel discussions on current and recent campaigns for product lines like Axe and Caress.  After maneuvering through integrated marketing strategies and data-driven decision making, students enjoyed an ice-cream social with multiple brand managers from Unilever.

Day 2 concluded with a hands-on strategy session at Novartis, where innovation continues to be a driving force for products and marketing strategies.  While working with current over-the-counter products, students engaged with brand managers and agency representatives to pitch ideas for product development, audience segmentation, and more.

The two days flew by, presenting students with a lot of useful information and tactical knowledge to use in their coursework and career search.  Next year’s tour is likely to be just as successful.  We look forward to seeing you there!

Learn something different everyday at…Simon

By:Bonnie He Liu

Hi everyone! Hope that you all have enjoyed your new year so far. How is it going with your “New Year Resolution”?  One of my personal goals is to learn something new every day. I am excited to learn any piece of information or knowledge that is new to me. 

Recently I have been attending a Culture and Conversation Workshop, which is supported by the English Language and U.S. Culture Program (ELUSC), along with the Career Management Center (CMC) of Simon School. In this workshop we had a lot of interesting topics such as: the Super Bowl and rules of the American football game; those $3.5 million per 30 seconds commercials during Super Bowl; the “Linsanity” effect caused by the Harvard graduate NBA player Jeremy Lin, impromptu presentations, and non-verbal communication skills etc. Sounds interesting right? Yes they really are. We played football ourselves in class, held a “press conference” to interview Jeremy Lin and his team, ranked the Super Bowl commercials, and then made one minute presentations on chosen topics. During the workshop instructors from ELUSC helped improve our oral English and presentation skills. I found that really helpful! I learned more of American culture, plus gained new skills I need for the professional world.

I did not attend the ELUSC program offered in the summer before I started my MBA study, but should have. This program can really help international students in many ways to better prepare for their MBA life in the U.S. Some of my classmates who attended ELUSC told me that they even had case competitions and other interesting subjects. So I would like to recommend the ELUSC program to the international students who will come this fall since you can learn something new and different early on! If you would like to learn more about ELUSC, please check the Simon’s website at http://www.simon.rochester.edu/programs/elusc/index.aspx.
All right, I need to finish my homework for Financial Statement Analysis. This course is demanding but extremely useful and can be regarded as one of the “must take” courses in Simon, if you want to concentrate on finance. I will tell you about that later so just stay tuned.

P.S. Have you submitted your application yet? Don’t forget that the final application deadline for international students is March 15th. Still have question about the MBA program? Feel free to raise your inquiries to the Admission Office! And I would also love to help if you have any questions so you may contact me at he.liu@simon.rochester.edu.

Good luck and looking forward to meeting you soon at Simon.

Swim, Ski, & Golf this Winter!

By: Robyn

Despite the relatively mild winter we have had this year, there is no shortage of winter fun activities to keep the snow-loving Simon students ready for their next adventure. Beyond the academic classroom, our students are heavily involved in the many clubs and social activities available throughout the year. When persuing the variety of b-schools, make sure to take into account everything beyond your academic curriculum. Developing camaraderie with classmates will enhance any experience and knowing the community oriented environment of Simon, you are definitely likely to benefit from this. Depending on your interests, there are always a variety of clubs and events that one can choose to participate in. Check out a few of the following sponsored through the Simon School this winter:

1) Polar Plunge: Sponsored by the Winter Sports Club, this annual event supports the Special Olympics. A few of our brave students literally take the ‘plunge’ into the chilly waters of Lake Ontario, located near Rochester, NY. Temperatures in the lake usually run around 45 degrees Fahrenheit this time of year. Anyone up for a game of Marco Polo? Brrrrr!

2) Hunt Hollow Ski Trip: Midterms have just concluded for Simon students, and this is a great way to take a break from classes to spend a Saturday with friends and classmates on the slopes. With transportation, food, and beverages provided by the Winter Sports Club and Student Services, what more fun could you ask for? For those lacking the necessary ski skills (like me), not to worry, lessons are available, too – the perfect way for a new skier to learn.

3) Winter Golf Outing: Yes, you can golf in the winter in Rochester! The Simon Golf Club is organizing a day to visit OptiGolf, an indoor golf simulator that makes you feel like you are right on the course. A ‘must’ event for any golfer who is looking to keep their skills consistent during the winter. Even for the non-golfer, learn how to improve so that every shot you take on the real course isn’t a bogey.


Simon Marketing Association Winter Trip

By: Andrew Mallia

For many Simon Marketing Association (SMA) members, winter vacation kicked-off with the annual New Jersey/NYC Trip.  About twenty MBA and MS students spent three days visiting companies in the tri-state area to learn about different marketing roles.  This year, we visited Unilever, Novartis, The New York Times, Fox Business Network, Reckitt Benckiser, and Undertone. 

The variety of companies and industries ensured that every SMA member was able to learn about a role or industry they’re interested in, from CPG & OTC brand management to media ad sales.  We participated in honest discussions with high-level decision makers at each company.  I was surprised by the amount of access we were allowed.  In my opinion, this access is one of the many benefits of going to business school; professionals are willing to speak to students openly about their roles. 

After our tour of NYC-based companies, we joined forces with the Financial Management Association (FMA) and numerous Simon alumni for a midtown happy hour.  There was a great turnout (which is typical for events that provide free drinks and apps).

The NJ/NYC trip exceeded my expectations of what a student club can offer.  Full disclosure: when winter break began, the first thing I wanted to do was throw on sweatpants and catch-up on neglected television shows.  Delaying my state of vegetation to visit companies with the SMA proved invaluable.  I was able to experience a world of different careers while bonding with classmates during early-morning van excursions.