Tag: "NYC"

Simon’s Annual NYC region Corporate Tour Event

By: Anthony Garrison, ’13 MBA

Q: What happens when you combine a 108-time Pulitzer Prize winning newspaper company, the world’s third largest consumer goods company, the world’s second largest pharmaceutical company in sales, two leading companies in digital marketing and ROI measurement, and the most famous domestic PSA/non-profit agency into one tour?

A: A typical experience at the Simon School of Business with the Simon Marketing Association (SMA) Corporate Tour event held annually in the NYC region.

Each year, SMA travels to the NYC area with 20-25 students to visit successful companies championing innovation and smart marketing strategies.  Several of these companies recruit talent from Simon, and others are committed to the excellence in education Simon espouses.  Many Simon students will go on to be brand managers at these and other leading CPG, OTC, and service companies.  The tour is designed to broaden students’ exposure to marketing in various industries and across multiple functions.  And this year we added the Ad Council and AT&T AdWorks to our itinerary, increasing the impact of the tour for all those involved.

On Day 1 of the trip, students sat down with top executives at The New York Times in a boardroom overlooking Manhattan to discuss the print industry in the 21st century.  After exploring the integral relationship between 161 years of brand equity development and digital technologies for their corporate strategy moving forward, students heading uptown to AT&T AdWorks.  Following a lab tour, students engaged with AT&T employees on topics ranging from cross-platform marketing strategies to Big Data.

Day 1 was concluded with a visit to two companies striving for high-impact campaigns, the Ad Council and the Undertone Network.  Both have launched successful campaigns ranging from Smokey the Bear and Feed the Pig to COVERGIRL Flipstick and Ford F-150 trucks.  Students explored the nature of campaign building and digital marketing strategies in an increasingly congested advertising world.

Day 2 began with a kitchen tour at Unilever, followed by presentations and panel discussions on current and recent campaigns for product lines like Axe and Caress.  After maneuvering through integrated marketing strategies and data-driven decision making, students enjoyed an ice-cream social with multiple brand managers from Unilever.

Day 2 concluded with a hands-on strategy session at Novartis, where innovation continues to be a driving force for products and marketing strategies.  While working with current over-the-counter products, students engaged with brand managers and agency representatives to pitch ideas for product development, audience segmentation, and more.

The two days flew by, presenting students with a lot of useful information and tactical knowledge to use in their coursework and career search.  Next year’s tour is likely to be just as successful.  We look forward to seeing you there!

Unintended Consequences: An Evening with Edward Conard

The Simon Graduate School of Business announces a NYC networking event for alumni and guests –

Unintended Consequences: An Evening with Edward Conard
Thursday, September 13, 2012
7:00 p.m.
Citi Executive Conference Center
601 Lexington Avenue, 13th Floor, New York, NY 10022

                                 Hosted by Simon alum, Sanjay Vatsa ’89, Managing Director, Citi

The Simon MBA/MS Admissions office is offering a limited number of complimentary passes to allow prospective full-time candidates to attend this event.  To learn more, please contact me at your earliest opportunity via email: Rebekah.Lewin@simon.rochester.edu

Ed Conard, the author of Unintended Consequences:  Why Everything You Know About the Economy is Wrong, was a partner at Bain Capital from 1993 to 2007. He served as the head of Bain’s New York office and led the firm’s acquisitions of large industrial companies. He sits on several boards of directors including the boards of Waters Corporation and Sensata Technologies. Prior to Bain, Conard worked for Wasserstein Perella, an investment bank that specialized in mergers and acquisitions, and Bain & Company, a management consulting firm, where he headed its industrial practice. He is a graduate of Harvard Business School and the University of Michigan.

In the aftermath of the Financial Crisis, many commonly held beliefs have emerged to explain its cause. Conventional wisdom blames Wall Street and the mortgage industry for using low down payments, teaser rates, and other predatory tactics to seduce unsuspecting home owners into assuming mortgages they couldn’t afford. It blames average Americans for borrowing recklessly and spending too much. And it blames the tax policies and deregulatory environment of the Reagan and Bush administrations for encouraging reckless risk-taking by wealthy individuals and financial institutions.  But according to Unintended Consequences, the conventional wisdom masks the real causes of our economic disruption and puts us at risk of facing a slew of unintended—and potentially dangerous—consequences.  In an attempt to set the record straight and fill the void left by other analysts, Conard presents a fascinating and contrarian case for how the economy really works, what went wrong over the past decade, and what steps we can take to start growing again.

 

NYC Conference

By: Robyn

Thursday, May 3rd, 2012 was a memorable day for the Simon School as we hosted our third annual New York City Conference. With over 300 attendees, the focus of this year’s conference was titled ‘Economic Action and the Management of Risk: Critical Decisions Hanging in the Balance.’ This year, speakers and panelists, including preeminent faculty, CEOs and senior executives of major multinational corporations, addressed critical issues involving changes in global financial regulation, opportunities and challenges of the impact of current economic policies, and the global economy, among other crucial issues. We were fortunate to hear from many individuals including: Jamie Dimon, Chairman and CEO of JP Morgan Chase; Jeffrey Immelt, Chairman and CEO of GE; Larry Kudlow, Host of CNBC’s “The Kudlow Report;” and Richard Cordray, Director, Consumer Financial Protection Bureau.

This action packed day brought together so many individuals who are linked to the Simon community, whether it be as an alumnus, current student, future student, or guest. As an Admissions team member, I was especially excited to participate in the conference with several of the incoming MBA candidates who will be beginning their studies at Simon in a few months! I’m already looking forward to next year’s conference!

Simon Marketing Association Winter Trip

By: Andrew Mallia

For many Simon Marketing Association (SMA) members, winter vacation kicked-off with the annual New Jersey/NYC Trip.  About twenty MBA and MS students spent three days visiting companies in the tri-state area to learn about different marketing roles.  This year, we visited Unilever, Novartis, The New York Times, Fox Business Network, Reckitt Benckiser, and Undertone. 

The variety of companies and industries ensured that every SMA member was able to learn about a role or industry they’re interested in, from CPG & OTC brand management to media ad sales.  We participated in honest discussions with high-level decision makers at each company.  I was surprised by the amount of access we were allowed.  In my opinion, this access is one of the many benefits of going to business school; professionals are willing to speak to students openly about their roles. 

After our tour of NYC-based companies, we joined forces with the Financial Management Association (FMA) and numerous Simon alumni for a midtown happy hour.  There was a great turnout (which is typical for events that provide free drinks and apps).

The NJ/NYC trip exceeded my expectations of what a student club can offer.  Full disclosure: when winter break began, the first thing I wanted to do was throw on sweatpants and catch-up on neglected television shows.  Delaying my state of vegetation to visit companies with the SMA proved invaluable.  I was able to experience a world of different careers while bonding with classmates during early-morning van excursions.