Case Competitions and Puerto Rico!

By Laura Pergolizzi

Case competitions add a valuable element to the Simon educational experience.  They give students the opportunity to hone leadership, entrepreneurship, and communication skills, as they prepare recommendations and present to senior executives.  The opportunity can further be leveraged in networking conversations and job interviews.  And if that’s not enough, there are incredible prizes!

Earlier this school year, thirty-six Simon MBA and MS students demonstrated their strategic marketing skills at the 2nd Annual CertaPro Painters Business Case Competition.  Participants in the student-organized case competition applied their creativity and analytical skills to solve a real-world strategic marketing problem for the Case Sponsor, CertaPro Painters. 

A total of $5000 was awarded to the top three winning teams.  Jonathan, Marais, and Brandon took away the top prize, which consisted of $2000.  According to Marais, “This was a wonderful event to tackle a real-world business problem and it was very gratifying being a part of the winning team.” Jonathan adds, “The most satisfying experience of this competition was working in an efficient group where the team was stronger than the sum of its parts. Complementing skill sets and personalities allowed us to apply the FACt framework and coursework effectively. We’re also looking forward to next quarter’s marketing class, which will provide us with additional tools to help us overcome challenges, like quantifying network externalities.”

However, Brand Sloane thinks the very best part of winning, was the all-expense-paid trip to the CertaPro’s National Conference to Puerto Rico.  “Puerto Rico was amazing! CertaPro allowed us to sit in on their Small Business opportunity sessions and we learned a great deal about starting and running a franchise. After the sessions were over, we took in a little sun and explored some of the local flavor. It was an excellent way to end winter break.”

Student leaders have just started to plan for the fall 2012 event.  Stay tuned for details!

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