Simon Business School Helps Students Achieve “A New Level of Clarity”

Last week, the Simon community came together to mark the launch of a new branding initiative that centers around the idea of “a new level of clarity” that students attain at Simon.

Dean Ainslie addressed attendees of the brand launch celebration.

Dean Ainslie addressed attendees of the brand launch celebration.

During remarks at the Simon Social, Dean Ainslie pointed out that the brand isn’t a slogan, but rather a distillation of sentiments students and graduates have shared about what they see as the chief benefits of a business degree from Simon. In short, a Simon education helps students achieve a new level of clarity about how analytical frameworks drive success in business; about what it takes to collaborate and manage in the contemporary, global workplace; and about their professional growth and goals.

Those messages resonated with Mike Alcazaren, MBA Class of 2019.

“As a current student, it’s empowering to know that we’re part of this vision and we can directly impact not only Simon, but the University of Rochester and larger Rochester community,” he said.

Last week’s event showcased the look and feel of the new brand both in printed materials and around the school. The new full-time MBA and full-time MS viewbooks (available in the program Admissions section of our website) feature student and alumni testimonials helping prospective students understand the ways in which they could gain a new level of clarity at Simon, and brand look books zero in on how the brand ideas translate among the different Simon programs.

The brand language on OSE's office: Let's be unabashedly analytical.

“Let’s be unabashedly analytical” — the brand language displayed on the Office of Student Engagement. Photo courtesy of Mike Alcazaren.

Visitors will also notice a change to the physical Simon space, not only in prominent branding language displayed in main common spaces in the school, but also in the office spaces themselves. Last summer, the Rotunda and the Office of Student Engagement underwent transformations, the latter incorporates a glass wall to encourage inclusivity and engaging common spaces where students are often seen gathering to do work or just catch up between classes.

In the fall, we will be launching a newly-renovated shared student space that will foster collaboration among the Simon community. In addition, the Admissions Office was renovated this summer and will be completed in early October. We look forward to welcoming prospective students into a space that is a physical representation of the clarity you can achieve at Simon with glass, natural light, and a bright design.

We invite you to “see deeper” and discover how a degree from Simon could bring your professional and personal goals into focus. Our first application deadline is now less than a month away – if you’re ready to find out where a Simon education can take you, apply now.

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