New on the Pod: MS in Marketing Analytics Overview

SimonBizcast_podcast_logo_MR1_LightIf you’re interested in Simon’s MS in Marketing Analytics program, join Jennifer Crandall, senior associate director of admissions, as she facilitates a panel discussion with current marketing analytics students; Paul Nelson, clinical professor of marketing and the faculty advisor for the MS in Marketing Analytics program; Libby Bakken, assistant director of MS Marketing/Business Analytics for the Jay S. and Jeanne Benet Career Management Center; and Karen Platt, director of MS advising in the Office of Student Engagement. They share information about the program structure, course offerings, STEM designation, and career outcomes for our MS in Marketing Analytics program. 

View MS Class of 2018 employment results.

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Happy listening!

Incredible India: My Journey to the Emerging Economy of 1.37 Billion People

This post was written by Brett Welcher ’19 (MBA) and first appeared as an article on his LinkedIn profile

collage of photos from Brett's trip to India

Did you know the world’s largest democracy is also poised to become the next economic superpower?

By 2030, India will surpass the United States as the second largest economy in the world—with China reaching the top economic pedestal by 2020 and both countries continuing their nominal GDP growth well into 2050. 

There are several reasons for India’s auspicious growth, including robust private consumption and a rapidly growing middle class. To learn more about this emerging economy, I recently traveled to South Asia to immerse myself in India’s culture and spend time with executives from Citibank and KPMG. I also had the opportunity to take a guided tour of Dharavi—the largest slum in Asia—and witness the country’s remarkable small-scale industrial power, where an estimated 5,000 businesses produce up to $1 billion a year in revenue.

This exciting immersion was part of my MBA studies at the University of Rochester’s Simon Business School—Poets and Quants’ “2018 MBA Program of the Year”—and included coursework focused on international macroeconomics and global economies.

My interest in participating in this trip came from a deep desire I had to learn more about India. Since the country’s independence in 1947, India and the United States have formed one of the most important bilateral relationships in the world. Trade between the two countries topped $126 billion in 2017 and two-way investment reached $45 billion. Moreover, the United States is home to the second largest Indian diaspora in the world, with an estimated 3.3 million Indians living and working in America. Clearly, the ability to learn more about Indian culture and business etiquette is a vitally important perspective needed today in the United States. 

Having previously traveled to South Africa to study urban revitalization and youth leadership, consulted with an exciting Israeli start-up that’s integrating Artificial Intelligence with global communications, and competed in the world’s largest MBA case competition in Canada, the India trek represented the fourth global business trip I’ve completed as part of my international MBA and stands out as one of the most meaningful experiences of my life.

At Simon Business School—the first and only MBA program in the United States with a STEM-designated option for students in any specialization—we’re trained to evaluate situations through analytical frameworks and economics to see through the ambiguity and formulate data-driven insights. In studying India’s macroeconomics and traveling across the world’s second most populous nation, I came away with several significant insights about this emerging country:

India’s One of the Fastest Growing Economies in the World

Cyber City in New Delhi

In New Delhi, the power of India’s economic growth was observed at Cyber City—a corporate park that houses some of the top IT and Fortune 500 companies in the world.

As a society that celebrates knowledge and innovation, India has transformed itself into a high-tech hub of the global economy. This country has unlocked new discoveries—from fiber optics and high-definition video to Pentium processors and UBS drives—and its robust IT industry and rising startup scene has contributed to lifting countless people from poverty and helping build one of the largest middle classes in the world. 

In New Delhi, the power of India’s economic growth was observed at Cyber City—a corporate park that houses some of the top IT and Fortune 500 companies in the world. It was here that I met with executives from KPMG and was briefed on their work in India. During my two-hour long meeting, I learned that KPMG provides advisory services to both the public and the private sector and is helping India embrace a new urbanism defined by smart cities and inclusive growth.

KPMG is also aligned with the development goals of India and is engaging intimately with the government in areas such as social development, skill development, investment promotion and ease of doing business, financial inclusion, and digitization of government services. Furthermore, the company recently published a white paper entitled “India Soars Higher” to provide a clearer understanding of India’s evolving business landscape. In the report, it highlights India’s macroeconomic stability, improvement in the ease of doing business, and a focused effort on becoming a digitized economy as key factors behind the country’s economic growth and future success.

The Most Sophisticated ID Program in the World

Aadhaar Logo

In Mumbai, the importance of India’s rapidly growing middle-class was further emphasized during conversations I had with executives from Citibank, including Samiran Chakraborty, India Chief Economist, and Shinjini Kumar, Consumer Business Manager. During my visit, I not only learned about Citi’s outlook on investment and productivity growth in India, but was also fascinated to hear about a program called Aadhaar, a countrywide initiative created by the government of India. 

The Aadhaar project aims to provide biometric IDs to every citizen of India, many of whom lack any form of identification. The “most sophisticated ID program in the world” is currently used by almost a billion citizens and is providing access to a wide range of social benefits, including banking services and government subsidies, while streamlining bureaucratic processes and providing Indians with a secure and unique identification number.

The implications of Aadhaar are enormous—for India and potentially the entire developing world. It demonstrates the power of how advanced technology and sound management practices can serve fundamental human needs and improve the human condition. Already, similar initiatives are underway in Brazil, Ghana, Indonesia, and Malaysia.

Celebrating India’s Rich History and Diverse Culture (and a $91 Billion Industry)

Brett standing in front of the Taj Mahal

At the Taj Mahal, an immense mausoleum widely considered to be one of the most beautiful buildings ever created, I learned about the unique and truly remarkable innovations carried out during its 16-year construction.

India is one of the most diverse nations in the world. In area, it is the seventh largest country and with over 1.3 billion people, second only to China in population. Within its geographical confines, stretching from the Great Himalayas in the north to the tropical southern peninsula, there are a dizzying variety of cultures, languages, ethnic groups, beliefs, and lifestyles that few countries or continents possess. The past is ever-present, and centuries-old forts and temples happily coexist with the modern. (Dalal, 8)

At the Taj Mahal, an immense mausoleum widely considered to be one of the most beautiful buildings ever created, I learned about the unique and truly remarkable innovations carried out during its 16-year construction. One of the more prominent features of the Taj Mahal is its famous dome. Using an architectural innovation developed in Central Asia, the dome is actually of double construction, a design that allows more height. Combining this with its perfectly symmetrical planned building and you have the greatest architectural achievement in the whole range of Indo-Islamic architecture.

To see India’s rich and prodigious symbols of history up close was truly breathtaking. It also engaged my critical thinking as I sought to better understand the historical significance of these sites and their role in driving business today. As one of the world’s largest economic sectors, travel and tourism “supports one in every 10 jobs on the planet and is a dynamic engine of employment opportunity.”

According to the World Travel & Tourism Council, the direct contribution of tourism to India’s Gross Domestic Product (GDP) was $91.3 billion in 2017 and is forecasted to rise by 7.1 percent per annum from 2018–2028. In 2017, travel and tourism directly supported over 26.1 million jobs or approximately five percent of India’s total employment.

An Entrepreneurial Spirit in Dharavi

Collage of images from Dharavi

In the beating heart of Mumbai lies a community full of inspiration and pride and a population working every day to show what people are capable of achieving despite adverse conditions.

In the beating heart of Mumbai lies a community full of inspiration and pride and a population working every day to overcome adversity. This place is called Dharavi and is the largest slum in Asia. While many people might recognize Dharavi from the 2009 Academy Award for Best Picture Slumdog Millionaire, this place is more than an urban district. It’s home to a friendly, welcoming, and dignified population of one million people. 

During my tour of Dharavi, I spent two hours walking through industrial areas, recycling centers, residential homes, and community schools with a local student who grew up in Dharavi. All throughout the tour, I was fascinated to learn about the diversity of small-scale enterprises that exist within this 2.1-square-kilometer area. In Dharavi, there are an estimated 5,000 businesses producing up to $1 billion a year in revenue. These industries include: textiles, pottery, leather, embroidery, recycling, restaurants, and thousands of boutiques.

My visit to Dharavi was extremely positive and insightful and, most importantly, eye opening. It shattered all the stereotypes I had of slums and was one of the best experiences of my life. Despite the extreme poverty that exists, I walked away inspired by the people I met. People who are far too busy making the most of what they have, not dwelling on what they don’t have.

Building Lifelong Relationships with My Classmates

Brett poses with his classmates from Simon

In addition to learning more about the country’s emerging economy and rich culture, it was the time I spent with my Indian classmates that made the trip especially meaningful. Their warm Indian hospitality truly moved me and is something I’ll cherish for the rest of my life.

Empowered by technology, India’s rising population of young people will ignite the next wave of growth. I’ve seen a preview of their vast potential here at Simon Business School, where over 30 percent of the MBA Class of 2019 is from India, as well as some of my best friends in the program. By collaborating with my Indian classmates, it’s allowed me to not only exchange diverse ideas, but also catalyze our ability to learn and go further together.

In visiting the home country of so many classmates I respect and admire—and then meeting up with several of them in Jaipur and Mumbai—I came away not only with a deeper understanding of their background, but a lifelong bond that will be meaningful and substantive long after we graduate.

After doing four global trips with Simon Business School, I can unequivocally state that India has been my favorite one. In addition to learning more about the country’s emerging economy and rich culture, it was the time I spent with my Indian classmates that made the trip especially meaningful. Their warm Indian hospitality truly moved me and is something I’ll cherish for the rest of my life.

Final Thoughts

Several weeks after returning home from India, I am still reliving the inspiring and life-changing moments I was so fortunate to experience. This trip was a remarkable opportunity to immerse myself in an emerging economy, and the perspectives and insights I gained will continue to shape my decision-making for years to come.

India and the United States share a spirit of dynamism and entrepreneurship that will be pivotal in solving some of the greatest challenges of the 21st century, particularly in a world that demands adaptability and resilience.

I remain prepared and eager to lead in this new age of global economic transformation.

New on the Podcast: Pre-MBA Conferences—What You Need to Know

SimonBizcast_podcast_logo_MR1_LightIf you’re an admitted Simon MBA student, tune in to learn why pre-MBA conferences are highly recommended for those beginning the full-time MBA program this summer. Current MBA students Ryan Bell ’20, Ashley Brown ’20, Jazmine Carter ’20, and Dave Schryver ’20 discuss the pre-MBA conferences they attended, preparation strategies, tips for following up afterward, and general advice for members of Simon’s MBA Class of 2021.

There’s still time to register for UR Simon Weekend April 12-14! This exclusive programming will help you get a head start on prepping for your career search and for pre-MBA conferences. Register on the Admitted Student Portal by March 29.

Never miss an episode—subscribe to the podcast by doing one of the following:

  • Visiting our website (tap the “subscribe” link in the top right corner from your smartphone),
  • Searching for “Simon Bizcast” in iTunes, Google Play, or wherever you listen to podcasts.

Happy listening!

Simon Teams Place in Recent Case Competitions

Simon Business School students regularly participate in case competitions—a great way for students to apply what they learn in the classroom to solve real business problems. Meet two Simon teams who had great results at recent competitions:

Cornell Investment Portfolio Case Competition, February 1, 2019
Two teams from the Simon Finance and Investment Club competed against teams from other top schools—including Carnegie Mellon, Columbia, Cornell, Duke, Georgetown, Indiana, MIT, University of Michigan, and Yale—to present investment case analyses and portfolio recommendations to a judging panel of executives and recruiters from firms such as MacKenzie Investments, Fidelity, CFA Society NY, OFO Partners, AllianceBernstein, and TIAA-CREF. Both Simon teams advanced to the final round, and Team 1 took home first place! 

Simon Team 1 poses with their first place prize.

Simon Team 1 poses with their first place prize.

Team 1:

  • Devanshi Goenka (MS in Finance, Class of 2019)
  • Harsh Hemnani (MS in Finance, Class of 2019)
  • Mark Matthews (MBA Candidate, Class of 2020)
  • Peizhe Xu (MS in Finance, Class of 2019)  

Team 2: 

  • Jingjing Bi (MS in Finance, Class of 2019)
  • Ana Preciado Arango (MBA Candidate, Class of 2019)
  • Shenyu Si (MS in Finance, Class of 2019)
  • Anuj Sharma (MS in Finance, Class of 2019)

Yale Health Care Case Competition, February 23, 2019
Chris Keenan (MD/MBA), Dan Silverstein, and Lohit Korrapati, three members of Simon’s MBA Class of 2020, took second place in the 2019 Yale Healthcare Case Competition. According to the competition’s web page, the event “brings together interdisciplinary teams of students across multiple professional schools and programs to solve the most challenging problems in healthcare and biotechnology today.” 

Yale Case Comp

We are so proud of these teams and many others that represent Simon at case competitions throughout the year!

Competitions like these, and other experiential learning opportunities, are important aspects of business education at Simon. Learn more about opportunities to enrich your MBA and MS studies with hands-on experience.