MS in Marketing Analytics Grad Begins Career in NYC

Darya Benison ’17 MS in Marketing Analytics arrived at Simon with two clear goals: to round out her profile with more technical marketing skills, and to find a position in New York City after graduation.

Academically, Simon offered the courses Darya was looking for to “rewire” the way she thought about marketing. In particular, her Marketing Research Using R class with Prof. Mitch Lovett pushed her outside her comfort zone and rewarded her with a rich portfolio and diversified marketing skillset to continue building upon throughout her career.

In terms of networking, Darya participated in various career days Simon hosts in New York City, frequently kept in touch with the NYC-based Career Management Center staff member who helps students cultivate corporate relationships, and maximized her class-free Fridays by spending long weekends networking and interviewing in New York. Her dedication and laser-like focus paid off: she’s now a data strategist at Codeword in Manhattan.


You’re driven to succeed. We’re committed to your success. Apply today.

As you work on your application, we encourage you to attend our upcoming webinar:

MS in Marketing Analytics Information Session – Tuesday, October 17 at 12 p.m. EDT

In this session you will:

  • Learn about the MS in Marketing Analytics program structure, course offerings, and career outcomes
  • Hear from current Marketing Analytics students
  • Receive an introduction to the Career Management Center
  • Meet Paul Nelson, faculty advisor for the program
  • Receive an application fee waiver ($150 value) if you attend the live session

We hope to review your application soon, and look forward to speaking with you on Oct. 17!

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